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Choose Woodbridge recognised for efforts in Great British High Street awards

PUBLISHED: 11:09 08 August 2019 | UPDATED: 17:13 08 August 2019

Chairman of Choose Woodbridge James Lightfoot and fellow member Chris Mapey of The Angel pub celebrate the town's runner up status last year. Picture: SUPPLIED BY CHRIS MAPEY

Chairman of Choose Woodbridge James Lightfoot and fellow member Chris Mapey of The Angel pub celebrate the town's runner up status last year. Picture: SUPPLIED BY CHRIS MAPEY

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Campaigners have been rewarded for helping to put Woodbridge on the map as one of the top places to visit in the UK.

The Thoroughfare was festooned with bunting and balloons to show off in all its glory to the judges. Picture: COURTESY OF CHOOSE WOODBRIDGEThe Thoroughfare was festooned with bunting and balloons to show off in all its glory to the judges. Picture: COURTESY OF CHOOSE WOODBRIDGE

Choose Woodbridge, which promotes businesses and tourism in the Suffolk town, has been shortlisted for two awards by the Chartered Institute for Public Relations (CIPR) alongside Prominent PR.

They have been nominated in the Best Event and Best Tourism categories after Woodbridge's campaign in the Great British High Street Awards 2018.

James Lightfoot, chairman of Choose Woodbridge, said: "To be shortlisted in these prestigious awards is a great honour for the whole of Woodbridge.

"An immense amount of hard work went into our entry for the Great British High Street Awards which really showcased why The Thoroughfare is the beating heart of our town's community.

Chairman of Choose Woodbridge, James Lightfoot shows the judges of the Great British High Street Awards through The Thoroughfare in 2018. Picture: COURTESY OF CHOOSE WOODBRIDGEChairman of Choose Woodbridge, James Lightfoot shows the judges of the Great British High Street Awards through The Thoroughfare in 2018. Picture: COURTESY OF CHOOSE WOODBRIDGE

"I'm thrilled to see all of our efforts have been recognised."

The Thoroughfare in Woodbridge was one of 12 finalists in England last year to be nominated in the Great British High Street Awards 2018 for its sense of community, diverse businesses, charity efforts, shop local campaigns, fairs and farmers markets amongst other attributes.

The judges paid the town a visit, where the community had gone all out to impress by organising a street party where the shop fronts were bestowed with bunting and street entertainers performed in the town.

The shop fronts were on prominent display to gain second place in the Great British High Street Awards 2018. Picture: COURTESY OF CHOOSE WOODBRIDGEThe shop fronts were on prominent display to gain second place in the Great British High Street Awards 2018. Picture: COURTESY OF CHOOSE WOODBRIDGE

Woodbridge's talisman, the Sae Wylfing, was also proudly on display in the town centre.

The entire neighbourhood united in their resolution to promote the Thoroughfare as a thriving tourist destination.

Despite not winning the best high street award, Woodbridge was announced the runner up and was chosen as the Highly Commended High Street for the whole of England for their efforts in going above and beyond.

CIPR East Anglia represents 500 regional members across a diverse mix of sectors, businesses and organisations.

The Thoroughfare in Woodbridge came second in the Great British High Street Awards last year. Picture: RACHEL EDGEThe Thoroughfare in Woodbridge came second in the Great British High Street Awards last year. Picture: RACHEL EDGE

Choose Woodbridge is up against four other organisations in the Best Event category and will find out on September 19 if it has won at the highly anticipated awards ceremony held in Cambridge.

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