Woodbridge shop beats Harrods to top award
PUBLISHED: 22:57 17 February 2019 | UPDATED: 22:57 17 February 2019
A Woodbridge shop has beaten the Harrods department store to bag a prestigious award for its window displays.
The Woodbridge Kitchen Company beat the Knightsbridge giant for Britain’s Best Window Display in the Housewares Innovation Awards
The judges raved about the displays which included biscuit chandeliers, rubbish bin snowmen, a cascade of teapots and an indoor beach.
The displays topped those at Harrods, whose multi-million-pound budget on window decorating has stretched to 23 glittering exhibits designed by Dolce and Gabbana, an installation of 600 shoeboxes, a circus and giant jewel-encrusted Christmas dinner.
Paul Venediger, co-owner of the Woodbridge Kitchen Company said: “This is a staggering achievement for our business and we are absolutely delighted to have our attention to detail and creativity recognised in this way.
“The award makes all the hard work worthwhile.
“We strive to create a very special shopping experience for customers and this is testament to the hard work of our whole team.”
Among recent window displays for the kitchen store included a full-size replica of the biscuit chandelier which first appeared on the Great British Bake-off.
This was created for Choose Woodbridge, the business and tourism organisation for the town, when it entered the Great British High Street Awards – it was awarded a ‘highly commended’.
The display was handmade by co-owner Kirsteen Torrance: with the cost of the display coming to just £25.
Meanwhile the average spend on decorating Harrods’ windows stands at £7 million.
James Lightfoot, chairman of Choose Woodbridge, said: “In comparison to Harrods, the kitchen store is miniscule and yet, like David and Goliath, it has stomped all over the competition and come out on top.
“We are very proud of the Woodbridge Kitchen Company – one of our many independent businesses in the town.”
As well as beating Harrods to the best dressed window, the store was the only highly-commended retailer among the finalists in the Britain’s Best Independent Cookshop category of the awards.