Could Wonderful Woodbridge rival Black Friday?
PUBLISHED: 09:00 07 November 2018 | UPDATED: 18:41 13 November 2018
Shop owners in Woodbridge are getting ready to do battle with online traders this Christmas as they look to bring shoppers back to the high street.
Jill Barrett, of Barretts of Woodbridge – a home interiors shop on Woodbridge’s Thoroughfare – is hoping to get her fellow town shop owners on board with a plan to play Black Friday at its own game.
Black Friday is the name given to the day after the Thanksgiving in the US and marks the start of the Christmas shopping season across the pond.
This year the day falls on November 23.
In recent years the day has become popular in the UK with millions of pounds being spent by shoppers on bargain deals.
With much of Black Friday shopping happening online Mrs Barrett is hoping to bring shoppers into the town centre with an event that she is calling Wonderful Woodbridge Day.
Mrs Barrett said that the town’s attitude to the recent street party had helped her with the idea.
“That Friday when Woodbridge had the judges was such a lovely day. Everybody pulled together. It would be good to have more days like that.”
James Lightfoot, the chair of Choose Woodbridge, said that he too was pleased with the idea.
“It’s an excellent idea to build on the feel good factor of the Great British High Street Award competition and the vibrant show put on by the retail outlets in the Thoroughfare on the day the judges came.”
“We are fortunate in having an excellent range of quality independent retail outlets, many family run.”
“Their pride is palatable.”
The town is currently waiting to hear if they have been successful in their bid to become on of the best high streets in the country.
Voting for the Great British High Street Awards closed at the start of the month with the winner being announced in a week’s time.
Shop owners who would like to get involved in the event should get in touch with Mrs Barrett.
“If they have got an offer for the day send us a photo and we will promote it through Facebook and a newsletter,” she added.
The shop is also hoping to push promotion of the day on social media.
To get involved in the Wonderful Woodbridge Day event email Barratts on firstname.lastname@example.org